Hershey Report: Halloween Now Spans a Third of the Year, and Anticipation Is the Product

Hershey has released its Unwrapping Halloween: State of the Season report, built on a Morning Consult survey of 3,026 US adults fielded July 8 through 10, and its central claim puts a number on what this season has looked like from every direction: “Halloween has evolved into a season spanning a third of the year […]

Source

Haunted Attraction Network

Published

August 3, 2026

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