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Pabst Blue Ribbon’s New Jason 12-Pack Folds Into a Wearable Friday the 13th Mask

Pabst Blue Ribbon has a Halloween trick up its carton. The brand is teaming with Jason Universe, the Friday the 13th label from rights-holder Horror, Inc., on a fall collaboration whose 12-pack is die-cut so the box itself folds into a wearable Jason Voorhees hockey mask. The pack wears the franchise’s look, a bloody machete […]

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Haunted Attraction Network
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