Treatonomics: Guests Want Memorable, Not Cheap

Hershey has a name for the economy we’ve been describing all year: Treatonomics, “a consumer trend in which people prioritize joyful, memorable experiences and generosity over simply chasing the lowest price.” That’s the second Halloween survey in two weeks, both with findings that will sound familiar if you’ve been reading our newsletter. We’ve covered who’s […]

Source

Haunted Attraction Network

Published

August 4, 2026

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